Relevant anchor text is a subtle metaphor for “manipulate search engine results by spamming your

Relevant anchor text is a subtle metaphor for manipulate search engine results by spamming your page to the top with repetitious link anchor text. After all, the search engines treat the anchor text as if it is part of your on-page content. Hence, the more you repeat that anchor text, the more relevant your page will seem in the scoring process to those keywords.